There’s More to Getting an Auto Repair Estimate Than Meets the Eye

October 21st, 2020 by admin No comments »

When your car breaks down, it’s usually accompanied by a sinking feeling. You know that it’s almost a certainty that it’s going to be a costly affair which might easily throw a wrench into your budget. If you’re lucky enough to know a dependable and honest auto repair mechanic, at least you know you won’t be paying more than necessary. If not, you might be maxing out your credit card to get back on the road. Here, we offer some information on getting an honest and accurate auto repair estimate.

Just as with any type of business, you’ll find a mix of both ethical and unscrupulous auto repair shops. Unfortunately, it’s often difficult to discern which are which in auto repair businesses. It’s a fact that dishonest shops have a number of tricks up their sleeve. For example, some shop owners instruct their mechanics to give an initially reasonable auto repair estimate. Most car owners take this estimate as the final cost.

Once you have your car in the shop, you’re stuck. While the original auto repair estimate was $200, once your car is up on the rack and the repairs are begun, you may get a call from the repair shop, advising you that the problem is more extensive than first thought. What started out as a starter replacement, has suddenly burgeoned into a complicated affair. Not only is the solenoid bad as well, but while doing a routine check on other components, it’s found that your battery is not getting enough juice. Now you also need an alternator. This is what you’re told. The cost becomes $400. You are now in a take it or leave it position. Your car is in pieces.

You can ask to have the bad parts returned to you, thinking that will offer proof that the work was really required. What you don’t know is that the unethical auto repair shop often stockpiles bad parts just for this purpose. The ruined part you receive may well have come from another vehicle! The mechanic, who is instructed by the shop owner to practice such deceit, wants to keep his job and thus goes along with the program.

So, how are you to protect yourself from this type of auto repair estimate scam? Car problems usually turn up without warning. If you have only one car, it’s imperative that you get it fixed immediately. However, you can spend just a few hours and substantially weed out the disreputable repair shops. Get online and Google ’scams repair-shop-name your-town’. If the repair shop comes up in your results, check out those links. You may find complaints from angry customers on message boards and auto forums. Check the Better Business Bureau records for consumer complaints.

If you know someone who has auto testing equipment, ask them to check your car out. If the testing procedure indicates that your starter is bad and everything else is in proper working order, you won’t be fooled into thinking you need several other costly parts and additional labor.

Better yet, become familiar with your car yourself, before a repair is needed. Buy one of the Chilton’s books and learn the jargon. Study the diagrams. This helps avoid having a mechanic overwhelm you with jargon, faulty reasoning and other deceptive sales talk. You might well save a lot of money if you invest in some basic auto testing equipment that allows you to eliminate that alternator as a problem.

Although it takes a little extra time, it’s worthwhile to get two or three auto repair estimates from different shops. The estimate may vary substantially from one another. Surely there’s a reason. Inquire of each shop why a component has been included, or excluded, if that component shows up on another shop’s auto repair estimate. The attitude of the mechanic and the explanations offered can be revealing.

Auto Repair Marketing – 4 Auto Repair Advertising Ideas

October 13th, 2020 by admin No comments »

So, you want to get more cars in your shop to increase your revenues is that correct? Auto repair marketing via the internet is a great way to get more local customers into your shop! Online marketing has grown leaps and bounds in the last few years, and with phone books and Yellow Pages fast becoming obsolete, internet marketing is where the real profits are for auto shops. Here I want to share with you 5 auto repair advertising ideas that you can implement into your business to drastically improve the number of cars you service on a monthly basis!

1. You must have a website, and it needs to be designed using the WordPress platform. Most websites are basically just “flyers,” but with WordPress you can create great looking websites, integrate a business blog, install a form that automatically acquires leads for you, and integrate your website with Twitter, Facebook, Youtube, and other online marketing channels. Sounds pretty cool huh? The sad part is that typically an automotive repair shop will hire a web designer, and he will design a website as cheaply as possible and charge a large sum for the work. The web designer is not a marketing consultant, so instead of designing a marketing machine based on tested internet marketing principles, he simply designs a static site that is not conducive to internet marketing. I see it all of the time when I am look at people who are pushing auto repair marketing services.

2. One of the best auto repair advertising ideas revolves around social media. Websites such as Twitter and Facebook are really taking off, and smart auto shops are using these auto repair marketing platforms to promote their business and acquire new customers. The obvious question is “how can an auto repair shop benefit from Twitter and Facebook marketing?” Those sites are for kids right? Wrong! Facebook has millions of adults logging in on a daily basis, as does Twitter. By being on these sites, you are instantly in front of a large portion of your local or regional audience. Guess what happens when Sally needs a new transmission, brakes, etc. and she sees your businesses profile on Facebook? You have a new customer! Do a good job repairing her vehicle, and she comes back time and time again. This one person seeing your business profile on Facebook or Twitter could easily be worth thousands of dollars to your business!

3. Your website needs to appear in local search results on Google. It is not easy to get listed on the first page of Google and Yahoo, but with some good marketing it can be done. For instance, I am an independent marketing consultant in Atlanta, and I rank #1 on Google for the term “Atlanta independent marketing consultant.” In addition to this, I rank #2 on Yahoo for “Atlanta marketing consultant.” Trust me, having your website ranking highly for local keyword phrases can bring you a ton of new business! This is auto repair marketing at its finest! I have beat out over 2,000 websites to get those rankings, so don’t you think I could help your auto repair shop marketing efforts?

4. Another great auto repair marketing idea is writing information articles and press releases. I imagine you do not have the time to write articles, and certainly do not have the time to put together a well written press release. The good news is that you can get marketing firms to do this for you at a very reasonable price. I have written hundreds of articles promoting by marketing consulting business, and I can tell you it is an impactful and very affordable method to market your auto repair shop online.

These are just a few auto repair advertising ideas that you can add to your auto repair marketing arsenal. The best thing is to hire a professional marketing consultant who can come in and show you step by step exactly what you need to do to turn your internet marketing efforts into a cash generating machine for your automotive repair business!

Do you want to take your auto repair business to the next level with a serious internet marketing campaign designed specifically to get more vehicles in your shop, and put more money in your pocket?

Why You Should Use an Auto Repair Mobile Mechanic

September 24th, 2020 by admin No comments »

Mobile auto repair is not the traditional repair shop most of us are used to bringing out vehicle to. Especially during a sudden breakdown or flat tire, it can be impossible to get your auto to the shop so this is when a mobile auto repair technician is absolutely necessary in order to save time and money. Even just to get your auto fixed with the utmost convenience, an auto repair mobile mechanic can be the best solution.

One of the worst feelings is to drive to a location and later get back in your car to return home only to find it won’t start. Even if you are trying to leave your house for an important meeting or to your job in the morning, car trouble can ruin the entire momentum of your day. Since vehicle failure for whatever reason may occur anytime, the best way to prepare for such a predicament is to have a reliable auto repair mechanic in mind.

The ultimate benefit of a mobile mechanic is that they come to you so you will not have to worry about paying for an expensive tow truck on top of the costs of repairs. A reliable auto repair mobile technician can offer prompt arrival times as well as quality performance.

Many individuals choose to have a auto repair technician come to their garage or home to repair their vehicle when problems are known beforehand. Car shops often tack their expenses for their expenses like rent and fees for storing your vehicle on top of the repair price. An auto repair mobile mechanic is in far better position to offer a great deal for their services. Customers do not have to include supplies because a mobile mechanic will have everything required to fix minor problem like a dead battery or flat tire and major issues related to transmissions or engines.

Often times a hectic schedule can get in the way of finally getting that oil change or replacing those worn out brakes. An important part of car maintenance is not only repairing after accidents but preventing them as well. With the help of an auto repair mobile mechanic, there is no excuse to put off the much needed repair work to your vehicle.

Convenience and cost-effective prices are the most important benefits offered by a mobile mechanic. With lesser upkeep costs, they can offer lower prices to their customers. For car failures in transit, there is no worry about calling a tow to a repair shop that may not be within your preferred vicinity. Certified technicians are available to come to wherever you need them to.

Passenger vehicles are not the only type of autos that can be repaired by a mechanic. Certified auto technicians can handle various types of engines, tires, brakes, transmissions, and many other parts. Even for those who have a truck, boat, RV, van, or similar vehicles, an auto repair mobile mechanic will take care of the job efficiently and for extremely affordable prices.

Cheap Auto Repair

August 7th, 2020 by admin No comments »

Auto repair is a headache for motorists all over the world. Repair and replacement of parts have become so costly that motorists are looking for cheap auto repair as an alternative to regular repair.

Many auto repair firms advertise to repair vehicles at cheap rates but they do this by using inferior parts and employing unskilled workers. Generally, specialized shops, including transmission repair and old car repair shops, offer cheaper auto repairs compared to general shops. There are even general repair shops that provide you quality repair at cheaper rates.

It is imperative that you discuss the exact nature of the repair job and take time with the mechanic before you actually launch the repair. Most of the modern vehicles have computerized monitoring systems, which help mechanics identify problems easily. Auto repair manuals and guides call tell you details of each repair job and the normal time taken for each. These manuals can be bought from auto parts shops in your neighborhood.

Online you can find many experienced mechanics advertising cheap auto repair. They do brake jobs for as little as $50.00 and many other repair jobs just as cheap. There are also part-time mechanics who do most of their work at their own house and are ready to do cheap auto repair on request.

Cheap auto repair is usually sought by people who are money-minded. Cheap repair has many drawbacks too. It is not reliable, and often functionality is not guaranteed. Mechanics doing cheap auto repair generally do not give proper attention and, in many cases, inferior parts are used. Cheap auto repair can lead to long-term problems that may sometimes cost you much more money in the long run.

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Auto Repair Guides

March 11th, 2020 by admin No comments »

Auto repair guides explain the maintenance, repair, and cleaning of automotive supplies. These are guides meant for home users as well as professionals. Nowadays, these are available in electronic versions, and there are many software packages available to diagnose and fix automotive problems.

Major companies in this industry such as Ford, Mercedes, Chevrolet, and Volkswagen provide electronic auto repair guides so that even amateur users can learn a lot about auto repair. Auto repair guides usually tell you how repairs are done on all major parts of an automobile including the brake system, cooling system, electrical system, engine system, A/C-heat system, body and exterior, exhaust system, fuel system, steering and suspension system, and drive train.

A number of good online auto repair guides are provided free on selected websites. These sites provide useful articles and FAQs that enable you to learn the techniques of auto repair step by step.

Lots of auto repair guides tell you how to do simple auto repair jobs at home.

They also help you find quality used auto parts. Lots of auto repair guides also give you advice on auto repair shops in major cities. Auto repair guides also provide information on auto insurance, car rentals, driving schools and car washes. They help you learn more about automotive maintenance, car accessories and car audio systems.

At the most basic level, general auto repair guides walk you through some of the most basic maintenance and repair processes that are common to all vehicles. If you are new to auto repair, these may help you a lot. Auto repair guides also tell you how to choose a repair shop and how to choose a technician. They provide you with an idea about repair charges and preventive maintenance too. You can learn a lot about protecting your auto repair investment from these guides.

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Marketing, Promoting and Advertising Your Business

February 28th, 2020 by admin No comments »

One thing that goes without saying in today’s business world, is that regardless of the nature of your home based business, a website is an absolute MUST. Whether you have a product or service to sell, whether local or global, your business will go nowhere fast if you don’t have an online presence. If you need internet marketing help, you’ve landed on the right article. I’ll give you some home based business marketing ideas that will help you promote your business successfully.

The first step is choosing a domain name and getting it registered. You can build your own website (if you have the time) and host it yourself or you can have everything done by another company (if you have the money). Either way, you have many options and tools at your disposal that can align with your business plan and budget. Also note that you can still start your own home based business even if you don’t have a product or service to sell. There are thousands of individuals and companies that have products you can sell for them while earning a commission, called affiliate marketing.

Of the many business marketing strategies known to man, internet marketing is, hands down, the best strategy to use for promoting a home based business as it is the cheapest method and has the potential for reaching millions of people all over the globe. Driving traffic to your site through online resources is like killing two birds with one stone. You can tackle print advertising by writing articles and publishing them to directories and ezines and by submitting ads to the many available (and most of them free) classified ad sites. Online media advertising encompasses writing press releases and distributing them to press release sites. One of the biggest and most popular online advertising trends today is via social media advertising through sites such as Twitter, Facebook, and LinkedIn where you build relationships with your customers. Forums and communities are also great ways to build relationships which helps promote your home based business in the long run. Simply Google your market or industry with the word ‘forum’ or ‘community’ behind it and search for one or two that seem to be the best fit for you.

All of these methods of online advertising contribute to search engine optimization (SEO), which is to say improving your online visibility and escalating in the search engines like Google, Yahoo and Bing. Your goal is to claim the #1 spot in the organic search results (the results on the left, not the right side which are paid ads). This is where your traffic will come from. If you are 800 in the list of search results, no one is ever going to see your site because very few people have the time or patience to scroll through 800 search results. Research shows that people typically won’t even scroll past 4 or 5 search results, let alone 800.

Can you grasp the importance of internet marketing for any business? If you are new to the internet marketing phenomenon and don’t know exactly where to start, there are many great programs or systems online that walk you through every aspect of marketing your online business. A lot of these systems were created by online entrepreneurs who have spent thousands of their own dollars trying to figure it all out over the years and finally DID. Their sacrifices have made it easier for newbies to become successful at their own online home based business. If you are new to running your own home based business, I recommend you find a great system (do your research, read reviews, ask questions in forums) and start marketing your home business from there. Don’t waste the time and money that so many of us have in going it alone, without a proven system, as it will just set you back further and hinder your progress.